The death of pale rosé? Gen Z would rather pay for a dark pink White Zinfandel than a Provence classic, study finds

Daily Mail - Oct 6, 2026

Forget vineyards, vintages and fancy French labels - according to a new study, the quickest way to win over Gen Z wine drinkers is simply to make your rosé a darker shade of pink.

Read full article

More News

24-7 Reporters

24-7 Reporters publishes up-to-the-minute news 24 hours a day, 7 days a week. Our certified reporters are among the most experienced, well-trained and talented across the globe, covering issues resonating progressives in every corner of the world.

Sign Up