More than half of hotels use AI to price rooms, but only 1 in 10 would rely on it for most decisions

More than half of hotels, 53%, now use artificial intelligence to help set room prices, but just 10% would trust it enough to make most pricing decisions on its own, according to new research from revenue management system company RoomPriceGenie. The findings come from RoomPriceGenie’s 2026 State of Revenue Management Report, based on a survey of 450 senior revenue decision-makers across the UK, US, Canada, Mexico, DACH, Spain, Australia and New Zealand. The research points to a revenue management industry that is growing more sophisticated, with clear opportunities for improvement around trust, time and expertise.