Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinsey

Mint - Nov 1, 2026

Millennials are leading the adoption of artificial intelligence (AI) for shopping in India, with 84 per cent using AI-powered tools to search for products, compare options or make purchase decisions, ahead of 74 per cent of Gen Z consumers, according to a report by McKinsey & Company.

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