Karbonn Makes a Comeback in India’s Smartphone Market, Targets Gen Z With New Devices

Karbonn, a brand which was immensely popular more than a decade prior, has now announced that it has changed its brand focus to young Indians. The brand will now focus and target Gen Z audiences while keeping a continued focus on democratising technology. With that in mind, it said that we should expect a new line-up of youth-focussed devices soon.