How Does Social Media Influence Travel? Opodo’s New Data Reveals Our Holiday Posting Habits

Leading online travel agent, Opodo - part of eDreams ODIGEO - investigates how social media shapes the way we travel, sharing insights from its latest global poll of 9,000 respondents, including 2,000 from the UK. The data includes what influences us, what we post, how often we use social media while on holiday, and more.  Opodo also compares its findings to a similar global poll it conducted in 2024 (poll of 9,000 people, including 2,000 from the UK) to explore how attitudes have evolved.