China’s GoPro rival Insta360 opens first US flagship store in New York’s Times Square

South China Morning Post - Sep 19, 2026

Chinese action camera maker Insta360 is deepening its US footprint with a flagship store opening in New York as it navigates escalating price competition with DJI and industry-wide memory cost pressures. The Chinese GoPro rival was slated to plant its flag in the heart of Times Square with its first flagship retail store in the US on Saturday, a marquee launch as the firm looked to “leap to the next stage of growth”, co-founder Max Richter said. “The US market plays a very important role for us...

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