Instagram users get free sushi in Milan with proof of posts

Customer Chiara Valenzano takes pictures of her dishes as she has lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Customer fashion blogger Clizia Incorvaia, left, takes pictures of her dishes, as she has lunch with her friend singer Vittoria Hyde at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Giulia Terranova, left and Chiara Valenzano have lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Customer fashion blogger Clizia Incorvaia, left, takes pictures of her friend singer Vittoria Hyde as they have lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Customer Fashion blogger Clizia Incorvaia, right, takes pictures of her friend singer Vittoria Hyde as they have lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Customer fashion blogger Clizia Incorvaia, left, takes pictures of her friend singer Vittoria Hyde as the have lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)

MILAN — A Milan sushi bar has come up with a new electronic payment method that is based on a currency more valuable than cash in some quarters.

"This Is Not A Sushi Bar" is offering free meals to people with 100,000 or more Instagram followers. In return, users of the social media service must present an Instagram post that includes a restaurant hashtag and a photo.

Owner Matteo Pittarello said he hoped the offer would attract millennials as patrons and create "2.0 word-of-mouth that could make our brand strong and viral."

Italian fashion blogger Clizia Incorvaia had a free sushi lunch on Tuesday courtesy of her 200,000 Instagram followers.

Incorvaia said: "We tasted everything from gunkan to tartare, and I have to say it is all really good."

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