Instagram users get free sushi in Milan with proof of posts

Customer Fashion blogger Clizia Incorvaia, right, takes pictures of her friend singer Vittoria Hyde as they have lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Customer Chiara Valenzano takes pictures of her dishes as she has lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Customer fashion blogger Clizia Incorvaia, left, takes pictures of her dishes, as she has lunch with her friend singer Vittoria Hyde at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Customer fashion blogger Clizia Incorvaia, left, takes pictures of her friend singer Vittoria Hyde as the have lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Customer fashion blogger Clizia Incorvaia, left, takes pictures of her friend singer Vittoria Hyde as they have lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Giulia Terranova, left and Chiara Valenzano have lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)

MILAN — A Milan sushi bar has come up with a new electronic payment method that is based on a currency more valuable than cash in some quarters.

"This Is Not A Sushi Bar" is offering free meals to people with 100,000 or more Instagram followers. In return, users of the social media service must present an Instagram post that includes a restaurant hashtag and a photo.

Owner Matteo Pittarello said he hoped the offer would attract millennials as patrons and create "2.0 word-of-mouth that could make our brand strong and viral."

Italian fashion blogger Clizia Incorvaia had a free sushi lunch on Tuesday courtesy of her 200,000 Instagram followers.

Incorvaia said: "We tasted everything from gunkan to tartare, and I have to say it is all really good."

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