Instagram users get free sushi in Milan with proof of posts

Customer Fashion blogger Clizia Incorvaia, right, takes pictures of her friend singer Vittoria Hyde as they have lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Giulia Terranova, left and Chiara Valenzano have lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Customer Chiara Valenzano takes pictures of her dishes as she has lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Customer fashion blogger Clizia Incorvaia, left, takes pictures of her friend singer Vittoria Hyde as the have lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Customer fashion blogger Clizia Incorvaia, left, takes pictures of her dishes, as she has lunch with her friend singer Vittoria Hyde at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)
Customer fashion blogger Clizia Incorvaia, left, takes pictures of her friend singer Vittoria Hyde as they have lunch at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)

MILAN — A Milan sushi bar has come up with a new electronic payment method that is based on a currency more valuable than cash in some quarters.

"This Is Not A Sushi Bar" is offering free meals to people with 100,000 or more Instagram followers. In return, users of the social media service must present an Instagram post that includes a restaurant hashtag and a photo.

Owner Matteo Pittarello said he hoped the offer would attract millennials as patrons and create "2.0 word-of-mouth that could make our brand strong and viral."

Italian fashion blogger Clizia Incorvaia had a free sushi lunch on Tuesday courtesy of her 200,000 Instagram followers.

Incorvaia said: "We tasted everything from gunkan to tartare, and I have to say it is all really good."

People also read these

Albania protesters hurl firebombs after calls for...

May 13, 2019

Anti-government protesters in Albania have hurled firebombs and flares at riot officers standing in...

Police, protesters clash in Armenia as leader...

Apr 16, 2018

Anti-government activists have blocked traffic in the Armenian capital over a recent change of...

Armenia protesters defy ex-president's move to...

Apr 18, 2018

Thousands of people are flooding into the Armenian capital to protest the former president's shift...

Armenian opposition to gather at parliament for...

Apr 30, 2018

The opposition lawmaker who sparked two weeks of protests that threw Armenia into a political...

Armenian capital calm after protests end _ but at...

May 3, 2018

After weeks of raucous protests, the streets of the Armenian capital suddenly calmed Thursday after...

Sign up now!

About Us

24-7 Reporters publishes up-to-the-minute news 24 hours a day, 7 days a week. Our certified reporters are among the most experienced, well-trained and talented across the globe, covering issues resonating progressives in every corner of the world.

Contact us: sales[at]24-7reporters.com